Category: Marketing

  • MRKG Disscusion reply

    Beyond faster horses: harnessing user insights to develop truly new and unique products.

    One way of accomplishing Stage 2 of the New Product Development Process (Idea Generation) is by gathering feedback from existing users through surveys, focus groups and from their interactions with salespeople and other employees. These methods allow you to understand the needs and wants of an overall market.

    Another method is interviewing individual users in-depth, uncovering their unique motivations, and understanding why they use the products they do. Such insights may allow you to develop radically new products that satisfy underlying needs, not just surface ones. As Henry Ford allegedly said, If I had asked my customers what they wanted, they would have said a faster horse. By uncovering what they really wanted, a faster, more convenient way of getting places, Mr. Ford was able to open his creative eyes and see beyond the obvious.

    Step 1: Ask a friend to remember a time when they participated in a social activity like throwing a frisbee or playing miniature golf.

    Step 2: Interview them about this activity, noting details like when it occurred, what they were doing, and who was there. This will allow them to remember the details more vividly.

    Step 3: Now, dig deeper. Find out how they were feeling during this activity. What did they enjoy most about it. Or what did they not enjoy. Most importantly, find out why they were doing it. Dont settle for surface explanations (e.g., because someone invited me). Instead, try to uncover real motivations (e.g., because playing mini-golf with my friends makes me feel like part of a group).

    Step 4: Develop at least five ideas for new activities that will satisfy this underlying need.

    Step 5: Pick your one favorite idea and draw a sketch of it. The sketch could be of a piece of equipment used in the activity, of people doing the activity, or anything else you think will result in being able to explain it better. The sketch need not be photo-realistic. Just enough so that it will allow you to show it to your friend, explain it, and get feedback. Insert it into your post as a .jpeg file.

    Step 6: Show your idea to your friend and listen to their feedback. This is not the time to sell your idea, or convince your friend of its worth. It is the time to listen.

    Step 7: Improve your idea as necessary, and describe your final product to the class as well as the five ideas and background information from your interview with your friend. Post all of this in your initial post. Respond to 4 classmate’s initial posts and anyone who responded to your post.

  • summarize, answer an question, to the madalito of the Philip…

    THE SPECIFIC DETAILS I RECEIVED IS, MY LIFE CAUSE GOD GAVE IT

  • Marketing Question

    Part 1: The Most Useful

    Length: 2000+ words. That means 2000 words is a minimum. Learn to exceed minimal expectations unless you want the minimal grade.

    Identify marketing opportunities from what you have learned from our class readings. How can you use what you learned to create opportunities for yourself or for the company for which you intend to work? You can make this assignment personal to your career plans or simply an academic exercise in ways to use what you have learned.

    Every time I teach this class I revise the reading list to keep it current and interesting. Tell me which 4 articles you think gave you the most ideas for ways to use them for Marketing Management in the futureand that you think I should keep for the next offering of this course. Rank them at the top (starting with the most influential). Be thorough and detailed in describing how you would use concepts from those articles and why you think they are relevant and why they should stay. Be creativebut support that creativity with knowledge and information. At the top provide:

    <your name>, Winter 2026, Mkt 359, The Most Useful
    Article 1: Title (most influential of the 4)

    Article 2: Title
    Article 3: Title
    Article 4: Title (least influential of the 4)

    Part 2: The Least Useful

    Length: 1500+ words. That means 1500 words is a minimum. Learn to exceed minimal expectations unless you want the minimal grade.

    Tell me which 3 articles you think gave you the fewest ideas for ways to use them for marketing management in the futureand maybe shouldnt be included in the future. Rank them at the top (starting with the least influential). Be thorough and detailed in describing why these articles and why you think they are least relevant, influential, or effective.

    Article 1: Title (least influential reading in the course)
    Article 2: Title
    Article 3: Title

    All work should be your own. No AI.

    CANNOT USE AI OR CHATGPT OR PROFESSOR WILL FAIL ME!

    NEED A TUTOR WHO WILL REALLY GET ME A, A+ ON THIS.

    SUPER EASY ASSIGNMENT

  • marketing project

    Download the attached case report template (attached below) and complete.

  • MRKG Disscusion

    Beyond faster horses: harnessing user insights to develop truly new and unique products.

    One way of accomplishing Stage 2 of the New Product Development Process (Idea Generation) is by gathering feedback from existing users through surveys, focus groups and from their interactions with salespeople and other employees. These methods allow you to understand the needs and wants of an overall market.

    Another method is interviewing individual users in-depth, uncovering their unique motivations, and understanding why they use the products they do. Such insights may allow you to develop radically new products that satisfy underlying needs, not just surface ones. As Henry Ford allegedly said, If I had asked my customers what they wanted, they would have said a faster horse. By uncovering what they really wanted, a faster, more convenient way of getting places, Mr. Ford was able to open his creative eyes and see beyond the obvious.

    Step 1: Ask a friend to remember a time when they participated in a social activity like throwing a frisbee or playing miniature golf.

    Step 2: Interview them about this activity, noting details like when it occurred, what they were doing, and who was there. This will allow them to remember the details more vividly.

    Step 3: Now, dig deeper. Find out how they were feeling during this activity. What did they enjoy most about it. Or what did they not enjoy. Most importantly, find out why they were doing it. Dont settle for surface explanations (e.g., because someone invited me). Instead, try to uncover real motivations (e.g., because playing mini-golf with my friends makes me feel like part of a group).

    Step 4: Develop at least five ideas for new activities that will satisfy this underlying need.

    Step 5: Pick your one favorite idea and draw a sketch of it. The sketch could be of a piece of equipment used in the activity, of people doing the activity, or anything else you think will result in being able to explain it better. The sketch need not be photo-realistic. Just enough so that it will allow you to show it to your friend, explain it, and get feedback. Insert it into your post as a .jpeg file.

    Step 6: Show your idea to your friend and listen to their feedback. This is not the time to sell your idea, or convince your friend of its worth. It is the time to listen.

    Step 7: Improve your idea as necessary, and describe your final product to the class as well as the five ideas and background information from your interview with your friend. Post all of this in your initial post by Friday before midnight. Respond to 4 classmate’s initial posts and anyone who responded to your post by Sunday night before midnight.

  • Marketing Question

    There are prompts that need to be followed, I have already already answered them (1&5 are the most important prompts and must be answered completely). I just need everything to be written as one essay with 0% AI and it needs to sound like a personal essay.

  • response to Taylor

    Reply

    You will review your classmates initial postings and choose one classmate to complete the following for your reply:

    Write a 250 to 300-word response to your classmate.Your reply must make a recommendation to your classmate of a peer reviewed journal article that provides additional information on their topic. In your response, you should give a summary of the article in your own words and discuss why it is relevant to their forum topic. It must be different than articles they reference in their forum. Include an APA formatted citation at the bottom of the reply.

    Write response to my classmate:

    The COVID-19 pandemic, international trade conflicts, and inflationary pressures have profoundly disrupted global supply chains, prompting firms to rethink their sourcing strategies and operational configurations. These external shocks have revealed vulnerabilities in globalized supply networks, leading many companies to pursue reconfiguration efforts aimed at enhancing resilience, improving agility, and minimizing geopolitical and logistical risks. Supply chain reconfiguration encompasses strategic decisions such as reshoring, nearshoring, diversification of suppliers, investment in digital platforms, and restructured inventory and distribution systems. The Marketing Science Institute (MSI) identifies this issue in its 20222024 research priorities (Priority 4.1), emphasizing the need to understand how firms can adapt supply chain architecture for future flexibility, responsiveness, and innovation. This discussion synthesizes findings from five peer-reviewed articles that address reconfiguration from structural, technological, and tactical perspectives.

    A review of current research reveals three major themes dominating supply chain reconfiguration literature: strategic shifts under institutional pressure, the centrality of digitalization, and the use of operational tools for uncertainty mitigation. Despite government efforts to promote reshoring through tariffs and trade policies, American manufacturers increased reliance on foreign suppliers between 2014 and 2020. This shift coincided with a deliberate reduction in spatial complexity and a concentration of spending among fewer suppliers. The study emphasizes a tension between institutional mandates and market-based decisions, where firms prioritize cost and capability over political influence. Chakkol et al. (2024) Complementing this view, Fu et al. (2023) demonstrated that digital investments significantly improve supply chain efficiency and resilience, particularly in energy enterprises. Their findings show that firms that adopt digital platforms, analytics tools, and automated systems enjoy improved performance and agility. To further validate the importance of digitization by showing that organizations with strong platform capabilities can reconfigure internal resources more effectively in response to environmental disruptions. Li and Lin (2024) From a logistical modeling perspective, Nagao et al. (2022) uses scenario-based simulations to show that manufacturers can mitigate pandemic-driven disruption by adjusting facility locations and suppliers within and outside of TPP countries. This research illustrates how trade agreements and regional stability influence reconfiguration strategies. Finally, Hariharan et al. (2020) model the roles of pricing and resource flexibility under varying uncertainty types, concluding that operational responsiveness must be tailored to the disruption context. Together, these articles provide a comprehensive picture of how organizations balance external pressures, digital capability, and decision frameworks in their reconfiguration efforts.

    While the existing research base is robust, several directions for future study are noted across the selected articles. Chakkol et al. (2024) recommend deeper investigation into the lag between policy implementation and firm-level action, particularly in evaluating the efficacy of reshoring incentives. They also propose exploring how institutional pressures translate into procurement and supply base redesign. Fu et al. (2023) highlight the need for industry-specific studies that examine how digital transformation impacts supply chain outcomes in varying regulatory and infrastructure contexts. They also emphasize analyzing the interplay between digital maturity and supply chain agility. Nagao et al. (2022) call for integration of real-time disruption data and adaptive modeling frameworks that better reflect ongoing global volatility. Their research supports enhanced simulation techniques that incorporate geopolitical and pandemic variables. Li and Lin (2024) suggest longitudinal studies on how digital platforms enable firms to sense and respond to crises, especially in different environmental conditions. Their work proposes measuring digital resource orchestration effectiveness over time. Finally, Hariharan et al. (2020) encourage empirical testing of optimization models across multiple industries to determine the comparative benefits of pricing strategies and resource flexibility. These research agendas strongly align with MSIs call for ‘super agile’ supply chains that accommodate abrupt changes in global trade and technology. Future studies should also evaluate the impact of reconfiguration strategiessuch as friend-shoring and ESG-aligned sourcingon cost structures, brand equity, and long-term competitiveness in an increasingly fragmented global economy.

    References

    Chakkol, M., Johnson, M., Karatzas, A., Papadopoulos, G., & Korfiatis, N. (2024). Making supply chains great again: Examining structural changes to US manufacturing supply chains. International Journal of Operations & Production Management, 44(5), 10831108.

    Fu, S., Liu, J., Tian, J., Peng, J., & Wu, C. (2023). Impact of digital economy on energy supply chain efficiency: Evidence from Chinese energy enterprises. Energies, 16(1), 568.

    Nagao, T., Ijuin, H., Yamada, T., Nagasawa, K., & Zhou, L. (2022). COVID-19 disruption strategy for redesigning global supply chain network across TPP countries. Logistics, 6(1), 2.

    Li, X., & Lin, H. (2024). Platform digitization capability and organizational resilience: Examining the roles of resource reconfiguration and environmental munificence. Business Process Management Journal, 30(1), 3335.

    Hariharan, S., Liu, T., & Shen, Z.-J. M. (2020). Role of resource flexibility and responsive pricing in mitigating the uncertainties in production systems. European Journal of Operational Research, 284(2), 498513.

  • Discussion two

    Discussion Assignment Instructions

    Initial Thread

    Provide a 600 to 800-word summary (formatted according to APA guidelines) of the new research in this area from a minimum of five new peer reviewed journal articles and identify questions that need exploring in future research.

    Your discussion should be organized in a three-paragraph format:

    Introductory Paragraph: gives an overview and definition of the topic you chose. At the end of the paragraph it gives an idea of how your forum is organized.

    Current Trends Paragraph: In this paragraph, you will discuss the themes that you found in the research from the 5 articles related to your topic. This paragraph should be a synthesis of the research and not just a listing of annotated summaries.

    Future Research Paragraph: In this paragraph, you will discuss areas of future research by referencing the 5 articles that you identified. The future research areas should be based on the findings of the authors of those articles rather than general ideas you may have.

    *A reference section should then be included at the end of your discussion.

    * No attachments should be used in this posting.

    Reply

    You will review your classmates initial postings and choose one classmate to complete the following for your reply:

    Write a 250 to 300-word response to your classmate.Your reply must make a recommendation to your classmate of a peer reviewed journal article that provides additional information on their topic. In your response, you should give a summary of the article in your own words and discuss why it is relevant to their forum topic. It must be different than articles they reference in their forum. Include an APA formatted citation at the bottom of the reply.

    Discussion Thread: Marketing

    The following are the six major research priorities of the Marketing Science Institute:

    1. Delivering Customer Value

    2. The Evolving tech of Martech and Advertising

    3. Tools for capturing information to fuel growth

    4. The rise of Omnichannel promotion and distribution

    5. Organizing for Marketing Agility

    6. Innovation NPD and Commercialization

    “What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?”

    Please review the prior to posting. You may also click the three dots in the upper corner to Show Rubric.

    Post-First: This course utilizes the Post-First feature in all Discussions. This means you will only be able to read and interact with your classmates threads after you have submitted your thread in response to the provided prompt.

  • Discussion internationa marketing

    Discussion Assignment Instructions

    Initial Thread

    Provide a 600 to 800-word summary (formatted according to APA guidelines) of the new research in this area from a minimum of five new peer reviewed journal articles and identify questions that need exploring in future research.

    Your discussion should be organized in a three-paragraph format:

    Introductory Paragraph: gives an overview and definition of the topic you chose. At the end of the paragraph it gives an idea of how your forum is organized.

    Current Trends Paragraph: In this paragraph, you will discuss the themes that you found in the research from the 5 articles related to your topic. This paragraph should be a synthesis of the research and not just a listing of annotated summaries.

    Future Research Paragraph: In this paragraph, you will discuss areas of future research by referencing the 5 articles that you identified. The future research areas should be based on the findings of the authors of those articles rather than general ideas you may have.

    *A reference section should then be included at the end of your discussion.

    * No attachments should be used in this posting.

  • Social media presence and visual persuasion communication

    Deliverable 5 – Evaluate Visual Persuasion Communication Scenario The company you work for uses numerous mediums to communicate to current clients, potential clients, and vendors, including direct mailings and email. However, you have noticed that the social media presence of your organization is minimal. Though youre new to the company, youve helped your previous employers produce effective communication strategies to increase clientele. To bring this to light, you decide to write a memo to your boss that provides a list of ways to create a more prominent social media presence targeting potential clients. Instructions For this project, you can pick what kind of products and/or services the company sells, as well as their primary target audience. This is important because youll need to decide which social media platform will be the most appropriate for that situation. Choosing one specific social media platform as your focusYouTube, Twitter, Facebook, Instagram, or LinkedInwrite an interoffice memo in Microsoft Word that touches on how this medium could be used, noting the different visual persuasion delivery methods. The memo should include the following: How this medium could be used, and the motivations behind the medium. How this medium differs from the others (direct mail and email). Why your chosen social media platform should be used to leverage potential clients. Briefly mention what products and/or services the company sells. Explain the pros and cons of your chosen platform. What visual techniques could help influence and persuade potential clients to choose your organization. Write a memo using Microsoft Word. Your final memo should be 23 pages in length. NOTE – Be sure the documents display proper grammar, spelling, punctuation, and sentence structure. RUBRIC: A – 4 – Mastery Exceptional explanation of how the chosen medium could be used and the motivations behind medium. A – 4 – Mastery Exceptional explanation of why the chosen social media platform should be used to leverage clients, as it pertains to products and/or services the company sells, and the target audience. A – 4 – Mastery Exceptional explanation of the pros and cons of chosen social media platform. A – 4 – Mastery Exceptional explanation of visual techniques that could help influence and persuade clients to choose the company. A – 4 – Mastery Memo is professionally crafted without any grammar, spelling, and punctuation errors.