Category: Marketing

i need a power point presentation in short time but its simple and straight forward and the report that its based is ready.

I have uploaded two files. The survey results. and the pressy notes. The pressy notes have everything you need.

This is the section I need to write:

1. Current Situation and Behavioral Context:

Describe the current state of the behavior you chose within your target population. For example,

if you focus on savings and the population is Americans, present data on U.S. saving rates,

analyze trends, and establish the scope of the problem. Is there truly an issue? What are the

causes? Use reliable data sources such as government reports, census data, NGO research, or

respected news outlets like The New York Times or Wall Street Journal. Avoid obscure or

non-credible websites. Be sure to explain why it was important that you chose your target

demographic.

Ignore the first two pages. the third page, where it says section 3, is already done for the paper; another student did that section already. I need you to do section one. The rest of the pages are just notes on the project. And the last couple of pages were the survey question. i have uploaded the survey results.

I need you to write my section only and make it 3 pages. please let me know if you have any questions

help me write an executive summary on group project and update part 5s table

” A table of opportunities and challenges and their corresponding ideas for brand extensions.” according the external analysis

General Instructions PLEASE READ THEM CAREFULLY

THE ASSIGNMENT MUST BE SUBMITTED ON BLACKBOARD (WORD FORMAT ONLY) VIA ALLOCATED FOLDER.

ASSIGNMENTS SUBMITTED THROUGH EMAIL WILL NOT BE ACCEPTED.

STUDENTS ARE ADVISED TO MAKE THEIR WORK CLEAR AND WELL PRESENTED, MARKS MAY BE REDUCED FOR POOR PRESENTATION. THIS INCLUDES FILLING YOUR INFORMATION ON THE COVER PAGE.

STUDENTS MUST MENTION QUESTION NUMBER CLEARLY IN THEIR ANSWER.

LATE SUBMISSION WILL NOT BE ACCEPTED.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted

Learning Outcome:

1. Outline an understanding of the global competitive environment and the changing marketing practices. (CLO-2)

Case Study

Read the Chapter Case Study Colonel sanders would be proud; KFC is a global brand. from Chapter No- 8 Global Marketing Page No: – 272 and 273 given in your textbook Marketing (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

1. Which sociocultural factors have affected KFCs global expansion?

2. Compare KFCs growth strategies in the United States, China and Saudi Arabia.

3. Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia? What national features of these countries would provide reasons to support or contradict such an expansion strategy?

Critical Thinking

1. Targeting strategies determine how broadly or narrowly a company focuses its marketing efforts. Critically examinewhy choosing the right targeting strategy is essential for Saudi businesses (examples from local market)operating in diverse consumer markets.(Ch-9)

2. Taking examples from the local market, critically evaluate the role of cultural insights in shaping effective market research in Saudi Arabia.(Ch-10)

Important Notes: –

Reading required: – Read Chapter 8,9and 10 carefully and then answer the questions based on your understanding.

For each question, you need to answer not in less than 150 Words.

Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articlesetc.

Use APA style for writing references.

Assignment- 2

Answers

Case Study

Answer-1

Answer-2

Answer-3

Critical Thinking

Answer-1

Answer-2

Its due @5 pm so need help on it

1.What do you mean by branding? Using examples from Saudi market like Almarai, STC, Al Baik, and Arabian Oud, identify the advantages that these brands (any two of your choice) provide to firms and consumers

2.What do you mean by Omni channel retailing? Critically analyze the key challenges Saudi retailers encounter when integrating physical stores with digital platforms.

wdon’t eatDon’t eat,Don’t eat, go potty.Don’t eat, save money.Don’t eat, save money. Don’t eat, save money.Don’t eat, save money.Don’t eat, save money and don’t buy. Don’t eat, save money and don’t buy junk food.Don’t eat, save money and don’t buy anything you don’t need.Don’t eat, save money and don’t buy things you don’t need.Don’t eat, save money and don’t buy unnecessary things.

use the pictures and describe me using some of the things i have detailed you can add more

Marketing is the field of advertising, and it involves designs for marketing that are then disseminated via the internet.

Paper: Artificial Intelligence (AI) Influence on Consumer Behavior

Understanding how artificial intelligence influences consumer behavior is essential for marketers in present and future marketing endeavors. AI-powered tools allow companies to predict customer behavior accurately, while catering to individual and collective needs Furthermore, the buying process is more streamlined.

For this paper, select a company or business of your choice and address the following:

I. Introduction

• AI is central to the company business model.
• Understanding consumer behavior is essential for company growth and customer retention.
• Thesis: Company uses AI to analyze, predict, and influence consumer behavior, enabling highly personalized shopping experiences and efficient operations.

II. Consumer Behavior Basics

• Consumers seek convenience, speed, and personalized experiences.
• Online shopping behavior includes browsing patterns, search habits, and purchase history.
• Company platforms amplify these behaviors through constant data collection.

III. AI Tools Used by Company

• Recommendation algorithms (item-to-item collaborative filtering).
• Machine learning for demand forecasting and personalization.
• Natural language processing in customer service chatbots.
• Computer vision

IV. How Company Uses AI to Understand Consumers

• Behavioral data analysis: clicks, searches, wish lists, reviews.
• Predictive analytics: forecasting what customers will want next.
• Customer segmentation: grouping users by interests, habits, and spending patterns.
• Sentiment analysis: interpreting product reviews to identify trends and issues.

V. How Company Uses AI to Influence Consumer Behavior

• Personalized recommendations on homepages, product pages, and emails.
• Dynamic pricing that adjusts based on demand, competition, and browsing behavior.
• AI-driven advertising targets users with relevant products.
• Alexa voice shopping encourages frictionless purchasing.

VI. Benefits for Company

• Higher conversion rates and sales.
• Stronger customer loyalty through personalization.
• More efficient inventory and supply chain management.
• Competitive advantages in e-commerce and retail innovation.

VII. Risks and Ethical Concerns

• Privacy concerns due to extensive data collection.
• Potential algorithmic bias in recommendations or pricing.
• Consumer manipulation through hyperpersonalization.
• Regulatory scrutiny over data practices.

VIII. Conclusion

• Business use of AI demonstrates how deeply technology can shape consumer behavior.
• While AI provides major business advantages, ethical and transparency issues must be managed.
• The companys approach illustrates the future direction of AI-driven consumer engagement.

Format and References

• APA Style required.
• Utilize three or more credible sources (primary and secondary) or Utilize the MGA Library databases and reputable sources online. Note: Wikipedia is not a credible source.
• Paper length is five pages total, double spaced; includes the title page and references page.
• Proofread for grammar, spelling, and punctuation.
• Plagiarized work will receive a zero (0).
• No artificial Intelligence (AI) permitted when preparing your submission.