Assignment 3: Summary Reflections (100 points). Your final assignment is a paper that addresses the
points below. [5 pages]
Based on the small sample of people you interviewed, what are most important issues for Promise
Zone residents? What interventions would you recommend to the City to address these needs?
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approach? Limitations? What more would you like to know about the Promise Zone and /or its
residents? What methods would be useful in gathering that information?
PREVIOUS ENTRY FOR JOURNAL. USE AS GUIDANCE FOR THIS ASSIGNMENT.
Date: March 9, 2026
Time: 1:00 PM to 4:00 PM
Location: Northgate Market, Barrio Logan, San Diego
The initial field trip for data collection was at Northgate Market in Barrio Logan, San
Diego. This place was also active and busy during the afternoon, and that is why it was a good
place to carry out the surveys. The shop has a great diversity of customers, such as families and
young adults, as well as mature customers. People were going in and out of the environment,
thus providing ample chances to meet potential participants.
In this fieldwork, our group was able to find 50 finished questionnaires. In my case, I
employed 8 to 10 people in the three-hour survey. The majority were shopping or walking out of
the store with groceries, hence time was a factor when approaching them. I also attempted to go
up to those who did not seem to be in a hurry or were waiting somewhere in the entrance section.
The personal experience of gathering information was interesting and demanding. The
reason why the survey was being done was one of the simplest steps of the process. When
individuals realized that the survey was not long and anonymous, most of them were happy to
take part. One strategy that was effective was the use of being courteous and welcoming to the
prospective participants. Before requesting them to participate in the survey, I also ensured that I
briefly explained the survey.
The other method that was successful was the five-dollar gift card incentive. The gift
cards assisted in motivating people to attend since they provided them with a minor reward upon
their attendance. Most of the participants showed interest following the incentive. This design
also made it simpler to obtain the respondents, and it enabled us to achieve our survey objective
faster.
It was one of the more challenging things about the experience to come close to strangers
and invite them to take part. Other individuals were in a rush and were not willing to halt. Other
people just refused without any reason. This was initially disheartening, but eventually, I got
more relaxed about requesting people to take part and acknowledging that not all people would
be interested.
The other problem was to ensure that the subjects got the questions well. There are
respondents who sought clarification, and this not only required patience but also clear
communication. I also attempted not to be biased when explaining questions so that I did not
manipulate their responses.
In case I were to repeat such a data collection procedure, I would improve my strategy of
approach. I would attempt to place myself at a position where people naturally stop, either at the
seating place or at the entrance. This may enhance the possibility of people halting and listening.
I would also prepare a very brief introduction to enable me to discuss the survey in a short and
simple manner.
All in all, this field trip was a good learning exercise. It made me realize how useful it is
to learn the practical side of gathering survey data, the significance of effective communication
and interaction with the participants.
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