Discussion question

Week 1

Supporting Lectures:

Review the following lectures:

Discussion Questions

Before beginning work on this discussion forum, please review the link and any specific instructions for this topic.

Before the end of the week, begin commenting on at least two of your classmates responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Introduction:

The United States is experiencing a deficit in healthcare providers, especially physicians. This deficit is expected to increase as the population segment aged sixty-five and older continues to rapidly age. As a result of the increasing demand, some state boards are expanding the scope of practice for advanced practice nurses (nurse practitioners), physicians assistants, and other clinicians (clinical psychologists and others) to perform duties traditionally reserved for a licensed physician. For example, in some states, nurse practitioners have the authority to prescribe medications. Likewise, pharmacists are permitted to provide flu shots.

Despite intentions to fill the gap of a provider deficit, changing the scope of practice for healthcare professionals has received mixed reviews. Many healthcare associations and medical societies are voicing their strong opposition against these practices.

Considering the recent paradigm shift in healthcare, discuss this movement and its implications for competition. How can changing the prescribed privileges of a provider affect competition? What benefits and challenges exist as a result of expanding the scope of practice for a clinician? Considering this new entry into the market, is this type of competition considered disruptive innovation? Why or why not?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 5001,000 words as noted in the attached PDF. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.

Respond to your classmates throughout the week. Justify your answers with examples, research, and reasoning. Follow-up posts need to be submitted by the end of the week.

Week 2

Supporting Lectures:

Review the following lecture:

Discussion Questions

Before beginning work on this discussion forum, please review the link and any specific instructions for this topic.

Before the end of the week, begin commenting on at least two of your classmates responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Introduction:

The mission and vision statements are important elements in the strategic planning process. Without having an understanding of where an organization is in the marketplace, it is challenging to align itself competitively into the future.

In this discussion, you will explore the mission and vision statements of healthcare organizations in your community. Likewise, you will use the information gleaned from this week to develop an original mission statement and vision statement for a hypothetical healthcare organization that you intend to introduce into a specific marketplace. Finally, in an effort to apply the objectives from this week into your professional career, you will develop a personal mission statement.

Tasks:

• After researching two similar healthcare organizations in a specific geographic location, discuss the similarities and differences between their mission and vision statements.
• Develop a mission statement and vision statement for a hypothetical healthcare organization that you aim to develop in your community.
• Develop a personal mission statement that includes your core values, academic and professional goals, strengths, and dreams for your future.

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 5001,000 words as noted in the attached PDF. Submit your document to this Discussion Area by the due date assigned.Be sure to cite your sources using APA format.

Respond to your classmates throughout the week. Justify your answers with examples, research, and reasoning. Follow-up posts need to be submitted by the end of the week

Week 3

Supporting Lectures:

Review the following lectures:

Discussion Questions

Before beginning work on this discussion forum, please review the link and any specific instructions for this topic.

Before the end of the week, begin commenting on at least two of your classmates responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Introduction:

There is a distinct difference between marketing and advertising. The way in which healthcare organizations communicate their products/services is an important element in the strategic planning process. Without a clear understanding of what the organization can provide to the consumer, it is challenging to remain strategically placed in the marketplace.

In this discussion, you will explore both effective and ineffective marketing strategies. Likewise, you will use the information gleaned from this week to develop an original advertising initiative for a healthcare organization.

Tasks:

• After researching the Internet, provide and discuss at least two successful healthcare marketing initiatives (including advertisements, videos, commercials, and billboards).
• Provide and discuss at least two unsuccessful healthcare marketing initiatives (including advertisements, videos, commercials, and billboards).
• Discuss an original advertising initiative for a healthcare organization, product, or healthcare service. Be sure to describe the initiative (including advertisement, video, commercial, and billboard).

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 5001,000 words as noted in the attached PDF. Submit your document to this Discussion Area by the due date assigned.Be sure to cite your sources using APA format.

Respond to your classmates throughout the week. Justify your answers with examples, research, and reasoning. Follow-up posts need to be submitted by the end of the week.

Week 4

Supporting Lectures:

Review the following lectures:

Discussion Questions

Before beginning work on this discussion forum, please review the link and any specific instructions for this topic.

Before the end of the week, begin commenting on at least two of your classmates responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Introduction:

As we have identified in this week, a variety of unique challenges are present in the healthcare field that ultimately impact the organizational marketing efforts. One of these challenges is ensuring a competitive advantage in the field despite heightened technological advancements. In this discussion, you will examine the impact that medical tourism has on the potential marketability of healthcare services in the United States.

From the Internet, read the following:

• Sandberg, D. S. (2017). Medical tourism: An emerging global healthcare industry. International Journal of Healthcare Management, 10(4), 281288. doi:10.1080/20479700.2017.1296213

Considering how technology has shifted the marketing paradigm in healthcare, discuss this movement and its implications for competition in the United States. How can this global presence impact local services? What benefits and challenges exist for the consumer interested in medical tourism? How can you strategize, as a leader in the field, to ensure that the effects of medical tourism minimally impact local operational efforts?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 5001,000 words as noted in the attached PDF. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.

Respond to your classmates throughout the week. Justify your answers with examples, research, and reasoning. Follow-up posts need to be submitted by the end of the week.

Week 5

Supporting Lectures:

Review the following lecture:

Discussion Questions

Before beginning work on this discussion forum, please review the link and any specific instructions for this topic.

Before the end of the week, begin commenting on at least two of your classmates responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Introduction:

The future of healthcare marketing is promising; however, balancing strategies with tactics is a controversial topic. Some argue that healthcare marketing initiatives must rely on empirical evidence to produce desired results, while others posit that classic intuition is the most effective driving force of successful initiatives. As the industry continues to advance, this debate will continue to grow, and with it, the potential risks for leaders associated with healthcare marketing will also grow.

Tasks:

From the South University Online Library, read the following articles:

• Healthcare Marketers Point the Way to Marketing’s Future
• We Talk of Big Data a Lot. But I Believe Marketing Is Also about Intuition
• Limiting Risk in Healthcare Marketing
• The Views and Perceptions of Managers on the Role of Marketing Research in Decision Making

Discuss the implications that evidence-based research has on the success of healthcare marketing. Proffer whether you would rely on empirical research or personal perceptions and intuition in the decision-making process as it relates to healthcare marketing. How do changes in data over the lifetime of a marketing plan impact the decision-making process of leaders in healthcare? How can healthcare professionals limit potential risks in healthcare marketing?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 5001,000 words as noted in the attached PDF. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.

Respond to your classmates throughout the week. Justify your answers with examples, research, and reasoning. Follow-up posts need to be submitted by the end of the week.

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