Management Question

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Learning Outcomes:

Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy.

Choose a globally recognized company and critically examine how it manages and protects its intellectual property assets. Your analysis should demonstrate an understanding of different forms of IP protection and their role in maintaining the companys competitive position.

Instructions:

Introduce the selected company by outlining its founding, industry, global presence, and major offerings. (1 marks)
Explain the concept of intellectual property and its relevance in modern business. Highlight why safeguarding IP is essential for the company you selected. (1 marks)
Explore the companys patent portfolio. Identify key areas of innovation and explain how patents are used to protect technological advancements and prevent imitation. (2 marks)
Discuss the types of copyrighted materials owned by the company, such as digital content, software, or media. Explain how copyright laws ensure protection and control over these materials. (2 mark)
Identify important trademarks and service marks associated with the company. Analyze how these elements strengthen brand identity and provide legal protection against misuse. (2 mark)
Evaluate the risks the company faces regarding IP infringement. Provide examples of how the company has addressed or could address such challenges through legal measures. (1 mark)
Conclude by summarizing how effectively the company uses intellectual property protection and why it is vital for its long-term success. (1 mark)

Directions:

All students are encouraged to use their own words.

Write a three-part essay (i.e., an essay that includes an introduction paragraph, the essays body, and a conclusion

paragraph).

Use Saudi Electronic University academic writing standards and APA style guidelines.

Use proper referencing (APA style) to reference, other styles will not be accepted.

Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.

It is strongly encouraged that you submit all assignments into the safe assignment Originality Check prior to submitting it to your instructor for grading and review the grading rubric to understand how you will be graded for this assignment.

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