Management Question

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Learning Outcomes:

No	Course Learning Outcomes (CLOs)
CLO-4	Illustrate the role of social responsibility in the functional areas and strategic processes of business and a comprehensive framework for analyzing and resolving ethical issues and dilemmas in an organization

Scenario: The Hidden Price

Group Size: 56 students

Fatimah is a marketing manager at a fast-growing e-commerce company. While reviewing sales data, she notices that loyal customers are being charged slightly higher prices than new users through a personalized pricing system. The strategy has increased profits significantly, and senior management is pleased with the results. When she raises concerns, her director responds, Its legal, and everyone does it. Fatimah is unsure whether to escalate the issue or remain silent.

Answer the Following Questions

1. Stakeholder Analysis (3 Marks)

• Identify at least 4 stakeholders in this case.
• What is their stake (interest or right)?
• How are they affected by this pricing strategy?

2. Consumer Ethics 2 Marks

• Does this practice violate any consumer rights (e.g., right to be informed, fairness)?
• Is the pricing strategy transparent or deceptive? Explain.

3. Ethical Principles 2 Marks

• Does this practice align with:
  • Fairness
  • Transparency
  • Market integrity
• Explain your answer using these principles.

4. Ethical Decision (2 Marks)

• What should Fatimah do?
  • Remain silent
  • Report internally
  • Escalate the issue
• Justify your answer based on ethical reasoning.

5. Consequences (1 Mark)

• What are the possible consequences if:
  • The company continues this practice?
  • Customers become aware of it?

Answers

Answer 1:

Answer 2:

Answer 3:

Answer 4:

Answer 5:

References

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