Review the Market Performance Data For Company A PowerPoint presentation. Company A is a start-up offering online tax information and tax preparation software. In addition to Google Analytics service, they are using ABC Online reporting to summarize web-based information. Review all metrics reported by ABC Online. Create a 5-to 6-slide presentation based on the data, and do the following: Identify which measures would be key performance indicators (KPIs) list your data. Identify which measures indicate conversion rates – list your data. Identify 3 measures you think would indicate areas where marketing efforts could be improved. Explain why these indicators suggest a need for action – list your data. For each of these 3 measures, recommend 12 specific marketing actions that would improve that measure.
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