The thesis needs to be restructured and shortened based on the supervisors feedback. The final dissertation should be approximately 20,000 words in total, while the theoretical framework and methodology together should remain around 7,000 words.
Main changes that need to be made:
- Reduce the theoretical section significantly.
The current theory chapters are too long and descriptive. Large historical explanations and repetitive discussions about digital museums, post-digital theory, and technology should be shortened. The literature review must become more focused and directly connected to the research topic and interviews. - Add more academic references directly related to:
- museum communication,
- digital storytelling,
- participatory museums,
- museums as content creators,
- social media engagement,
- Gen Z audiences,
- cultural influence,
- digital museum strategies,
- qualitative interviews in museum studies.
The bibliography should gradually lead toward the Kotsanas Museum case study instead of remaining too general.
- Strengthen the connection between theory and the interviews.
The theoretical framework should support the themes of the semi-structured interviews, especially topics related to:
- storytelling,
- digital influence,
- social media strategy,
- audience engagement,
- influencers,
- KPIs,
- digital transformation,
- AI and future museum trends.
- Rewrite the methodology section in a shorter and more academic way.
Keep the qualitative approach, case study analysis, digital observation, and semi-structured interviews, but remove unnecessary repetition and long theoretical explanations. - Reduce repetition throughout the document.
Concepts such as:
- post-digital museum,
- digital confidence,
- participatory museum,
- museum influencer
are repeated too many times and should be discussed more concisely.
- Make the writing more analytical and less descriptive.
The thesis should focus more on critical discussion and linking theory with the Kotsanas Museum case study, rather than long general explanations. - Use material from all the folders/files provided.
The revised thesis must incorporate and utilize material, information, and interview content from all the documents and folders that have been sent, especially the theoretical section, the semi-structured interview questions, and the Kotsanas Museum case study material.
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