XYZ Company has now decided to rework its marketing and production strategies to increase market share and reduce overall costs. Since you oversee marketing and operations, top leadership has requested that you prepare a formal proposal for the Board of Directors that focuses on a new marketing and production strategy.
Instructions
In your formal proposal, evaluate the following:
- Marketing processes:
- Market segmentation
- Channels of distribution and logistics, and
- Supply chain management
- Production and Operations processes:
- quality management ideas,
- quality improvement ideas,
- project management ideas in terms of operations
- The overall new marketing/production strategy
Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to National University’s Academic Integrity Policy.
Length: 3-5 pages, not including title page and references.
References: Please use the concepts from the Peregrine Modules as well as two additional scholarly sources for support throughout your proposal. Additional reliable sources may also be used.
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