Category: Marketing

make sure no plagiarism . no AI AND 8 pages.would like reference page and cover page. Use the same outline format

Please read the assignment details below, then, I need your help to:

– Write the full Sustainable Marketing Analysis Report (200 words) based on the assignment details below.

– Please make sure to SATISFY all the assignment requirements and hit all the rubric points.

– In addition, I have attached my class notes. Please make sure to view this, as you have to understand/know the class context. (notes: I have only been up to week 3, so I will update more class material for later week when available)

– Remember to include at least 10 journal articles and 10 other current, credible sources (such as books, book chapters, websites and webpage documents, social media, reports, datasets, newspapers and magazine articles) for this report (details below)

– DO NOT USE AI to find journal articles/credible sources. AI is unreliable and tends to give fake sources! You must find good sources on your own. In the class notes I attached, I also compiled some reading materials that were required to read each week. This reading list could be helpful, as you can cite some articles from this list. However, dont rely all on this lists, and find more better articles that suitable for the report

– Final assignment (full answer report) can be 3 days, however, I need you to send me a detailed draft/outline first within today, so we can edit and fix it together.

Thank you in advance!

Overview

Individually, you are required to conduct a sustainable marketing analysis for a nominated brand. First, the assessment requires you to evaluate key sustainability challenges to the nominated brand and its marketing. Second, you are required to analyse the nominated brand’s sustainable marketing initiatives and impact using frameworks covered in the course between weeks 1 and 4 inclusive. Lastly, you are required to propose recommendations to improve the brand’s sustainability profile.

The report must be under the word limit and well-referenced. It must use a minimum of 10 journal articles and 10 other current, credible sources (such as books, book chapters, websites and webpage documents, social media, reports, datasets, newspapers and magazine articles). Visuals and diagrams are permitted where appropriate to support the analysis.

Refer to below for full assessment instructions and information, including identification of your nominated brand on which you will complete your assessment task.

Assessment criteria

This assessment will measure your ability to:

Identify and evaluate sustainability challenges related to a brand and its marketing.

Analyse and evaluate a brand’s sustainable marketing strategies and impact.

Apply and assess sustainable marketing tools and frameworks, demonstrating an understanding ofstrategic initiatives’ values.

Propose practical recommendations for enhancing the brand’s sustainability profile, integrating

theoretical frameworks with actionable solutions.

Effectively communicate findings within a specified word limit, using appropriate references, visuals, and

diagrams to support the analysis.

——-Detailed Assessment Instructions——–

Assessment topic – Nominated brand

The topic/brand for Semester 1, 2026, is Assembly Label and will be applicable for only Assessment 1. We recommend you research the organisation and brand before the semester’s first class.

Established in 2011, Assembly Label is led by the concept of a capsule wardrobe, with timeless and versatile essentials that are designed to endure. As an Australian brand, were inspired by our coastal landscapesa connection to the environment is part of our fabric, and we endeavour to act respectfully in all areas of our business, upholding our responsibility to the environment and our communities (Assembly Label, 2025).

Assessment outline

Individually, you are required to conduct a sustainable marketing analysis for a nominated brand. First, the assessment requires you to evaluate key sustainability challenges to the nominated brand and its marketing.

Second, you are required to analyse the nominated brand’s sustainable marketing initiatives and impact using frameworks covered in the course between weeks 1 and 4 inclusive.

Due to the high number of frameworks covered throughout this course in the first four weeks, we have provided a shortened list below for you to select two (2) frameworks:

1. Sustainable Marketing Mix

2. Triple Bottom Line (3 Pillars of Sustainability)

3. Sustainable Development Goals (SDGs)

4. Corporate Social Responsibility (CSR)

5. Levels of Sustainable Marketing Strategy (3 Conceptualisations of Sustainable Marketing)

6. Product Life Cycle from Cradle to Grave (NB. this framework is presented in Week 2s lectorial and is related to Life Cycle Analysis (LCA) in Week 5)

Lastly, you are required to propose recommendations to improve the brand’s sustainability profile.

The report must not exceed the word limit and be well-referenced, including at least 10 journal articles and 10 other current, credible sources (such as books, book chapters, websites and webpage documents, social media, reports, datasets, newspapers and magazine articles). Visuals and diagrams are permitted where appropriate to support the analysis. These must be appropriately cited.

Refer to below for a recommended outline of your report. Note that word count is recommended only; you may increase or decrease the section word count according to your needs to remain within the assessment word limit.

Rubric

Criteria	Ratings	Pts
Evaluation of Key Sustainability Challenges	Identifies and fully explores sustainability challenges, demonstrating advanced critical thinking and showing insightful synthesis of complex issues.	3 pts
Analysis of Sustainable Marketing Using Tools and Frameworks	Presents a comprehensive, indepth analysis of sustainable marketing initiatives, consistently supported by high-quality, relevant evidence (e.g., peerreviewed sources, industry reports). Demonstrates a thorough, methodical approach to selecting and applying relevant sustainable marketing tools, with critical evaluation of their effectiveness and limitations. Provides convincing evidence of how these tools can measure and monitor strategic initiatives, addressing economic, environmental, and social impacts.	9 pts
Proposal of Recommendations for Sustainability Enhancement	Develops highly focused, forwardthinking recommendations grounded in extensive research and critical reflection. Demonstrates expert linkage between theoretical frameworks and practical, implementable solutions, addressing the specific sustainability challenges faced by business, government, or community sectors. Proposals are feasible, strategically aligned, and show innovative thinking, supported by well-structured justification and evidence.	5 pts
Effective Communication and Use of Supportive Materials	Exhibits a wellstructured, concise, and logically flowing piece of work, using language appropriate to a professional or academic audience. Incorporates relevant, high-quality references, visuals, and diagrams in a strategic manner, which significantly enhances the clarity and persuasiveness of the argument. Fully discloses any use of AI tools (if employed) with complete citations in the reference list, an appendix containing all prompts and outputs, and a clear demonstration of critical verification (fact-checking, bias awareness) in line with course guidelines. Displays excellent attention to detail in referencing, citation style, and overall presentation.

Additional important and helpful information

Reference list (no word count)

A reference list must be compiled using the Harvard Referencing style. RMIT has many resources and tools available to help students learn how to apply Referencing for in-text citations (within the body of your report) and the Reference List (the complete list of references used throughout the work). You can access RMIT’s Referencing webpage at:

Appendix (no word count)

EditEdit

Presentation of your report

The presentation of your report is required to be of a professional level. To achieve this, consider the following:

Warnings

Check that your document styles have not been applied inadvertently to body text or images (such as headingstyles to non heading wording).

Ensure the your work contains logical flow, and easy to read. For example, paragraphs are not too long and break

at appropriate points. Apply sub headings where needed to break up points within a long discussion.

Bullet points are used appropriately.

You will lose marks if your report is not professionally presented as it impacts the communication of your work.

Its the second part to my previous assignment, all necessary details will be shared.

The application crashes whenever I try to open a companys stock page. After loading for about a minute, the app restarts automatically. How can this issue be identified and reported properly?

Brand Battle Royale, Social Media Audit (100 pts.)

In teams, you and your partner will choose two competing brands and conduct a comparative social media audit. You have to analyze content strategy, engagement metrics, tone, and platform use. The final product is a 5-minute video or narrated slide deckpresenting the team’s findings and recommended improvements. Above all, have fun with this assignment. You are the judge of any two rival brands of your team’s choice, so make it interesting for yourselves.

Note: Do not use AI tools. I want you to critically think and conduct your own research for your presentation. Students who depended on AI for their research and project idea in previous courses produced presentations that were almost exact copies to one another with eerily similar project arguments. Suffice it to say, it was not interesting for me to sit through seven video presentations that sounded alike.

How to submit your assignment

1. Your comparative social media audit (i.e., content strategy analysis, engagement metrics, tone, and platform use) must be typed on a Word doc in sentence form. Your presentation is based on this material, so you may copy and paste it except the Word document must be written out rather than in bullet points. Avoid using Grammarly, as it is often flagged for AI writing due to its embedded AI writing function. Also avoid AI tools altogether. I want you to learn how to do a comparative social media audit properly through your own assessment. Be the judge of two rival brands. This assignment is designed to expand your creative vision and assess differences and similarities between two competitors’ social media marketing approaches.

2. Upload that Word document as part of your submission so I can also follow along when I watch your video or narrated slide deck.

3. Make sure your submission meets the project requirements. Review the project details more than once before you submit your project.

4. Upload your 5-minute video or narrated slide deck as an .mov or .mp4 file. Canvas does not support .key (Keynote files). You may have to compress the video file if Canvas will not upload your file or share it with me using FIU OneDrive.
I chose ( Rhode vs. Rare Beauty )

The images I previously attached were a conversation between me and the professor. She said that my work is wrong and that she does not accept it. Therefore, I attached everything for you in the images and wrote what she wants from me. I also wrote the notes here and attached the file that I submitted to the professor, which she rejected. I kindly ask you to do it for me. Thank you, and I appreciate your effort and time.

I asked one of the tutors to Rewrite the umbrella sections in a simple, natural style for an international student using Track Changes in Word (paragraph format, not bullet points)

• Prepare a PowerPoint presentation with 6 to 8 slides, clear titles, and short bullet points
• Record audio for each slide as if I am explaining it to the class (not reading from the slide), total presentation time: 5 minutes
• Upload the Word file + the PowerPoint presentation with audio for each slide (exported as an MP4 file)

Then she didn’t do everything I asked of her, and time is up, so I don’t know how to deal with her. That’s why I’m here now to ask you please to do the following:

Your work has a strong idea, clear titles, and the comparison is present which is excellent, but the main issue is that (the writing style is too formal and sounds academic or like AI) while it is required to be simple as an international student

Also, the slides contain long sentences and full explanations, which is incorrect because the slide should only include short bullet points, not paragraphs, and there is repetition since you included bullet points with long explanations above or below them, which is not required

Also, there is no proof that you created a Word file with Track Changes, and this is an important part of the requirement, and Track Changes must be enabled and clearly show edits such as crossed-out text and newly added text appearing differently so the professor can see your revisions

And you did not attach the audio recording of 5 minutes where you explain the slides in your own way, not read them, and this is the most important part for the professor

Also, the slides are not concise enough and must include only 3 to 5 short bullet points per slide

And the overall structure needs to be clearer (Introduction, Background, Rhode, Rare Beauty, Comparison, Recommendations)

The first slide is weak because it only has a title without a simple introduction to the project, and the language also needs to be simpler, not too perfect or overly formal

The solution is to remove all long text and paragraphs, keep only very short bullet points, simplify the language, record yourself explaining (not reading) for about 5 minutes, and submit it along with the Word file using Track Changes

Finally, here is the presentation attached below. I hope you will edit it+ The file named “attachment” is my incorrect answer that the professor commented on.

Thank you

Please read the assignment details below, then, I need your help to:

– Create pitch presentation ideas + slide + detailed pitch (you don’t have to do the video presentation, I will record myself)

– Write a written reflection (500 words)

Please make sure to SATISFY all the assignment requirements and hit all the rubric points. In addition, I have attached the lecture slide. Please make sure to view this as you have to understand/know the class context.

Final assignment can be 3 days, however, I need you to send me draft ASAP first, so we can edit and fix them together

Assessment Brief

Overview In this assignment, you will create a video pitch proposing MarTech investments for an organisation described in a provided case. You’ll take on the role of a marketing professional within that organisation and present your recommendations to senior leadership. This assignment helps you demonstrate your understanding of the MarTech landscape and its business value while developing essential presentation skills. Learning Outcomes The targeted Course Learning Outcomes (CLOs) for this assessment are: CLO1: Assess the emerging marketing technology (MarTech) landscape, in relation to the data, technology and platform ecosystem, as well as the trends driving that landscape.CLO2: Identify the value and relevance of MarTech to organisations. CLO4: Evaluate the implementation requirements and issues of different MarTech use cases Marking Criteria This assessment will measure your ability to: Understand and explain the Marketing Technologies landscape (30%) Articulate the value of Marketing Technologies in relation to business objectives (40%) Reflect on the personal relevance of Marketing Technologies for your current or future career (20%) Communicate and present in a professional and convincing manner (20%) Assessment Details You will be provided a case study of a hypothetical business including their current situation, business challenges, and current marketing technologies capabilities. You will take on the role of a marketing professional within that company pitching to senior leadership to convince them to invest in specific areas of Marketing Technology in relation to the objectives and challenges of the company. Using the case provided as a basis, imagine a relevant role you would like to hold within that company. Then using that case and role, create an 8-10 minute video pitch that persuades senior leadership to invest in marketing technology. Separately, submit a 500-word written personal reflection (as yourself) discussing (Case attached) Your video presentation should include: Context Setting Introduce yourself and your chosen role in the organisation Briefly describe the company’s situation and its current marketing challenges MarTech Investment Proposal Explain what MarTech is and what value it could provide to the company’s situation As part of your explanation, briefly summarise the MarTech landscape and the categories of MarTech Make sure to link this to the objectives and situation in the case Present technology investment recommendations based on company needs E.g. Which area of the MarTech Landscape should your company invest in? View more here to understand the martech lanscape: Outline expected benefits to the company E.g. How will investing in this technology address the marketing challenges you identified in the case? Personal Relevance Explain how these technologies would enhance your chosen role at the company Identify the skills and knowledge the company would need to provide you to leverage these technologies Submission Requirements Video Presentation Duration: 8-10 minutes The presentation MUST include slides/ content, and video of you speaking You can record using PowerPoint’s recording feature (or other of your choice) Include professional slides to support your presentation Upload exported video directly to Canvas Written Appendix 500-word personal reflection Stepping out of the scenario in the video, reflect on: What about MarTech appeals to you, and the impact in may have on your future career. Why you chose the area of investment you presented in the video pitch is this something you are interested learning about in your career? Include a list of references and data sources cited in your presentation Upload as a PDF alongside your video Tips for Success Choose a company you’re familiar with or can research easily Research current marketing and MarTech trends relevant to your chosen company, e.g. Are they facing a particular challenge? Have they already recently invested in Marketing tech? Practice your presentation to ensure smooth delivery within the time limit Use clear, professional slides with minimal text Support your recommendations with specific examples and data Show enthusiasm and conviction in your deliver Criteria Ratings Pts This criterion is linked to a learning outcomeExplanation of MarTech & Landscape (30%) 30 to >23.99 PtsHigh Distinction: 100-80% – Highly developed / ExcellentDemonstrates comprehensive and nuanced understanding of the MarTech landscape. Expertly identifies relevant technologies with clear rationale. Shows sophisticated awareness of current trends and future developments. Makes insightful connections between different MarTech components. 30 pts This criterion is linked to a learning outcomeBusiness Value Articulation (40%) 40 to >31.99 PtsHDExceptional articulation of business value with compelling projected benefits. Recommendations perfectly aligned with company context. Demonstrates deep understanding of organizational impact of technology. 40 pts This criterion is linked to a learning outcomePersonal Insight and Reflection (20%) 20 to >15.99 PtsHDExceptional reflection on personal and professional implications. Sophisticated understanding of skill requirements. Detailed and realistic professional development pathway. Thoughtful consideration of ethical implications. 20 pts This criterion is linked to a learning outcomePresentation and Communication (10%) 10 to >7.99 PtsHDOutstanding presentation delivery with professional presence. Exceptional slide design and visual aids. Perfect timing. Engages audience throughout. Exemplary use of supporting materials and evidence. 10 pts

business marketing how to business mar

Can you write me a short paragraph or two. Describe 1 or 2 things you found interesting or learned in this week’s reading or video.

I WILL UPLOAD SCREENSHOTS OF THE READING

Brand Battle Royale, Social Media Audit (100 pts.)

In teams, you and your partner will choose two competing brands and conduct a comparative social media audit. You have to analyze content strategy, engagement metrics, tone, and platform use. The final product is a 5-minute video or narrated slide deckpresenting the team’s findings and recommended improvements. Above all, have fun with this assignment. You are the judge of any two rival brands of your team’s choice, so make it interesting for yourselves.

Note: Do not use AI tools. I want you to critically think and conduct your own research for your presentation. Students who depended on AI for their research and project idea in previous courses produced presentations that were almost exact copies to one another with eerily similar project arguments. Suffice it to say, it was not interesting for me to sit through seven video presentations that sounded alike.

How to submit your assignment

1. Your comparative social media audit (i.e., content strategy analysis, engagement metrics, tone, and platform use) must be typed on a Word doc in sentence form. Your presentation is based on this material, so you may copy and paste it except the Word document must be written out rather than in bullet points. Avoid using Grammarly, as it is often flagged for AI writing due to its embedded AI writing function. Also avoid AI tools altogether. I want you to learn how to do a comparative social media audit properly through your own assessment. Be the judge of two rival brands. This assignment is designed to expand your creative vision and assess differences and similarities between two competitors’ social media marketing approaches.

2. Upload that Word document as part of your submission so I can also follow along when I watch your video or narrated slide deck.

3. Make sure your submission meets the project requirements. Review the project details more than once before you submit your project.

4. Upload your 5-minute video or narrated slide deck as an .mov or .mp4 file. Canvas does not support .key (Keynote files). You may have to compress the video file if Canvas will not upload your file or share it with me using FIU OneDrive.
I chose ( Rhode vs. Rare Beauty )

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