his page is for the group component of the assessment (worth 10%). As a group, one member will submit your report here. The individual mark (worth 30%) will be added on . You do not need to make any submissions on the other page, as your individual mark will be assessed based on your contributions to the report (submitted through this page).
Note: Each group member should write their name next to the heading of the section(s) they contributed to.
Read the following for more details.
| Overview |
| Purpose: |
Work as a group to formulate strategic marketing recommendations, based on the environmental analysis you conducted individually in Assessment 2. |
| Learning outcomes: | Subject Learning Outcomes: 1, 2 and 3 |
| Type: | Report |
| Weighting: | 40% (10% group, 30% individual) |
| Length: | 3000 Words (Max) |
| Description |
Collaboratively, your group will prepare and submit a report encompassing strategic recommendations that incorporate key marketing decisions (e.g., target market selection and marketing mix components) for the focal company. To begin, and as a foundational step, you will collectively discuss the findings of your individual environmental analyses (Assessment 3) to establish a shared understanding for the development of strategic marketing recommendations. Each group member will be individually evaluated (30 marks) based on their contributions to the assigned section(s) of the report. Furthermore, the overall quality of the report, reflecting the effectiveness of group collaboration, will be assessed with a separate grade of 10 marks.
| Task |
You have been hired as marketing consultants to advise the company on strategic decisions and recommendations based on their current business environment (analysed in Assessment 2). This assessment builds upon your individual environmental analysis and culminates in a comprehensive strategic marketing plan.
Refrencing: You do not need to provide citations when directly using data or information from the case study. However, when using external sources, you must reference them using .
Late submission: A penalty of 5% per day for up to seven calendar days (i.e. a maximum 35% penalty) is in place, with work submitted after seven calendar days given zero.
| Requirements |
You will submit your strategic marketing recommendations as a report, which should consist of the following four sections:
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1. Updated SWOT analysis Leveraging the environmental analysis conducted in Assessment 2, collaboratively develop a thorough and updated SWOT analysis. This updated SWOT should reflect the current state of the business as portrayed in the case study. |
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2. Establish a strategic focus Based on the insights derived from the SWOT analysis, define a clear and concise strategic focus for the company. This focus should articulate the overall direction the company should pursue to capitalise on opportunities and mitigate threats. Justify your selection with direct references to the SWOT analysis. |
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3. Strategic marketing recommendations Develop a set of strategic marketing recommendations that are directly aligned with the chosen strategic focus. These recommendations should be comprehensive and address key marketing areas, including:
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4. Implementation plan Briefly outline a plan for implementing the recommended strategies, including key activities, timelines, and responsible parties. This demonstrates the practicality of your recommendations. |
| Assessment Criteria |
In this assessment you will be assessed based on the following criteria:
Individual (30%)
- Application of relevant theories, concepts and frameworks
- Level and depth of analysis and insight
- Actionability and practicality of recommendations
Group (10%):
- Clarity and quality of writing, visuals and formatting
- Effectiveness of teamwork and collaboration
| Use of GenAI |
The use of GenAI is permitted in this assessment to enhance and refine your work while maintaining originality. You should include an appendix of the prompts you gave the GenAI platform (we recommend you use Copilot as the information remains confidential). Two important notes:
- Keep the documentation you collect whilst completing this assignment, such as search history, draft documents, detailed notes, etc (these should be kept for 4 months after submission).
- You may be required to complete a viva (a formal oral exam where you discuss and defend your assessment) regarding your assessment.
| Group Participation Statement |
This is a group assessment, and all members are expected to actively and equitably contribute to the completion of the task. If concerns arise regarding a group members level of participation, the teaching team may initiate a peerevaluation process. Where verified nonparticipation or significantly unequal contribution is identified, individual marks may be adjusted accordingly.
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