Develop the second part of your marketing analysis and focus on the next of the 4 Psthe place actions of Red Bull.
The place strategy of the marketing mix is all about finding the best way to distribute and retail products and services. Not only does place strategy focus on retail locations, but place strategy also focuses on the journey of a product from manufacturer to consumer, which includes transportation, storage, and shipping. Place strategy must also integrate with other Ps of the marketing like product, price, and promotion.
Create a place analysis in which you do the following:
- Identify all areas where Red Bull Energy drinks are currently sold and any new area where the new coffee-flavored energy drinks could be sold.
- Describe Red Bull’s current distribution channels.
- How are they getting their product to market?
- Which distribution strategies are being used to effectively create a competitive advantage?
- Demonstrate an understanding of the place strategy and its effect on business success.
- Describe how the distribution decisions of the new coffee-flavored energy drinks effect the other Ps in the marketing mix.
- What recommendations can you make to Red Bull about their distribution decisions that may help to improve business success?
In the analysis:
- Incorporate information from one other source related to the content of the assessment. Cite any resources you use.
- Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.
- Length of paper: Approximately 34 typed, double-spaced pages, in addition to the title and references pages.
- Font and font size: Times New Roman, 12 point.
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