Submit your assessment of the first P (product) for Red Bulls hypothetical new coffee product line. Use your imagination and explain your assumptions about this product line based on what you have discovered about Red Bull products, other similar products, and the energy drink market. This product assessment should include the company, packaging, brand identity, and target market requirements. Incorporate information from two other sources related to the content of the assessment. In your assessment, evaluate the following:
- Describe the new product line and Red Bull’s primary target market for its new coffee energy drinks. What are the characteristics of the product and the traits of the primary target market?
- Discuss the branding of the new product line of coffee drinks, including the intended audience and the product positioning.
- Describe the packaging for the new product, and the overall product color scheme. How will these new energy coffee drinks stand out?
- Discuss product strategies for Red Bull to achieve business success for the new product and why those strategies will be successful.
- Cite any resources you use.
- Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.
- Length: Approximately 34 typed, double-spaced pages, in addition to the title and references pages.
- Font and font size: Times New Roman, 12 point.
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