How has the rise of social commerce platforms like TikTok Shop and Shopee Live impacted traditional retail marketing straegies for small businesses in the Philippines?
- Shift to Live Selling: 70% of SMEs now use TikTok/Shopee Live for real-time demos/sales, boosting conversions 3x vs. static ads (Nielsen 2023).
- Lower Costs: Free tools cut ad spends by 40-60%; e.g., sari-sari stores sell via phone livestreams.
- Challenges: Traditional malls lose 25% foot traffic; brands pivot to hybrid (e.g., SM Supermalls add live streams).
- Growth Stats: Social commerce hit 140B in 2023 (up 100% YoY), per Statista.
Get this or a similar paper done in as fast as 4 hours, 24/7.
NB: We do not sell prewritten papers. All essays are written from scratch according to specific needs and instructions
✔Secure Service ✔ Plagiarism Free ✔On-time Delivery
Leave a Reply
You must be logged in to post a comment.